Industrial Chicken in Social Discourses, 2018

A perception study was conducted to examine how the messages used / planned to be used, within the scope of the Anti-Industrial Chicken Campaign by Greenpeace were received by different social groups. In this context; firstly in 2016, the social media analysis of the ‘Industrial Chicken Consumption in Social Discourses’ study conducted under the same heading for Greenpeace, was repeated and the changes and transformations in the discourses within two years were reported. As part of the field research, concept tests were conducted through interviews and focus groups for campaign messages.

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